Peloton Capital Management
The sum is always greater than the parts
DELIVERABLES
• Brand Strategy / Logo / Brand Identity
• Web Design / Web Development
• Photography / Videography
• Business Cards / Letterhead
Private equity with a difference. Peloton Capital Management was founded in 2018 by three avid cyclists. Experienced with the benefit of the peloton, they wanted to form a new capital management firm that lived up to that same experience. Co-operating to create a better outcome for all sides of the relationship.
Stronger Together is the tagline and the inspiration for the brand identity—power, movement, and the collaboration of people working together.
Establishing themselves as a firm that doesn’t follow the norm, we had to create an identity that spoke to that. In a sea of blue and grey, we wanted a palette that popped. Deep greens and black set the stage for neon pops of green. The logomark changes direction in different applications to emphasize their ability to adapt and shift. The round mark is a slight nod to the background in cycling mimicking a bike wheel that contains the companies monogram. Brand marks, colours and brand style where continued into, stationery marketing materials, as well as the companies website.
