Parker Sim LLP
We practice to empower
DELIVERABLES
• Brand Strategy / Logo / Brand Identity
• Business Cards / Letterhead
Parker Sim launched as the firm in Toronto with a new approach to human rights and workplace law. Determined to fill a gap in the market and practice law from a mindset of empathy and empowerment.
In a sea of seriousness the firm wanted to shed a brighter light on their legal practice. We chose a bright colour palette that represented their shining personalities. The two lines used in the primary brand mark and circle monogram represent the idea that there is more “between the lines” and the partners are here to help you translate that.
Sometimes a great tagline is born out of our strategy sessions and that is exactly what happened for Parker Sim. We practice to empower became the manifesto and wove it’s way into the brand design.
