Simple Movement eLearning
Through simplicity comes great beauty
DELIVERABLES
• Brand Strategy / Logo / Brand Identity
• Web Design / Web Development
• Business Cards / Letterhead
Simple Movement is an eLearning Consultancy that was born out of the idea: if you can’t find something better, just do it yourself.
Frustrated with the existing landscape of eLearning with a process that felt isolating, polarizing, and un-accessible. Simple Movement decided they would build a company to do it better. One that strives to hold clients as equal partners through the process, to educate and empower. And above all keep it simple.
The original Simple Movement logo had been created using an online logo lottery. It translated the idea of movement but the mark lacked a unique design. Our approach to the logo and brand refresh was create a clear, simple, intelligent group of marks that spoke both the idea of simplicity and action. We dug into strategy first so we could make a stronger connection to the brands purpose and emotion before jumping into the visual system.
Inspiration always strikes after our minds are full from an intense strategy session. While playing with the letterforms of the logo we stumbled upon a clean graphic system. The dot from the lowercase i became the graphic mark to represent simple. The crossbar from the lowercase t became the graphic mark to represent movement. The colour palette was reduced to black, white and electric blue. Again reinforcing the brands promise to deliver simple solutions that help move you quickly. This minimalistic palette not only looks beautiful but holds true to the SM values.
