If you've built your business on Squarespace, you've probably heard the term SEO more times than you can count. Now you can add GEO and AEO to that pile. If you're not sure whether these are 3 different optimization strategies or just 3 ways of saying the same thing, you're not alone.

Search results used to be a list. Someone typed "Toronto criminal defence lawyer," got ten blue links, and clicked around until something felt right. Your website's job was to be on that list, preferably near the top. This model is slowly being replaced.

Discover how to boost your Squarespace website’s visibility with proven SEO strategies and AI search optimization techniques. Learn tips to dominate Google, ChatGPT, Gemini, and Perplexity results in 2025.