Koch Leadership Coaching

Services

Brand Strategy
Brand Identity
Website Design
Stationery

Overview

The Koch Leadership Coaching website was designed and developed as a digital embodiment of Bill Koch’s executive coaching philosophy—where clarity, trust, and transformation intersect. Built on Squarespace, the site combines minimalist design with warm, human-centred storytelling to reflect the brand’s signature balance of data-driven insight and empathetic leadership. The result is a refined, confident, and intuitive platform that communicates both the gravitas and warmth at the core of the Koch Leadership Coaching brand.

Objective

The goal of the project was to translate a complex, high-stakes executive coaching practice into a clear, compelling digital experience that builds immediate trust with senior leaders. The website needed to humanize a brand often perceived as elite or intimidating, while preserving its authority and precision. Through thoughtful UX hierarchy, balanced storytelling, and strategic visual restraint, the design invites reflection rather than promotion—guiding visitors from curiosity to confidence. Ultimately, the objective was to create a digital environment that mirrors the coaching journey itself: calm, structured, and transformative.

Website

The website was an important platform to support the brand position. The audience is high-performing, C-level executives, so we wanted the website experience to speak to that elevation. The website hosts several video testimonials, case study transformations, and a clearly articulated process and approach. We took an editorial approach to the photography, with plenty of full-width shots to make the viewer feel like they were in the room with Bill.