Ruby Shiller Enenajor
Services
Brand Strategy
Brand Identity
Website Design
Stationery
Objective
RSE believes the best outcomes come from breaking convention. By colouring outside the lines, to uncover opportunities others overlook. The brand identity reflects this ethos—merging boldness and sophistication with warmth and approachability. Every design element, from typography to palette, reinforces their commitment to progressive advocacy and partnership.
Overview
Ruby Shiller Enenajor, is a Toronto law firm originally founded by Clayton Ruby, who was considered one of Canada’s leading lawyers. RSE aims to bring humanity and dignity to the practice of law. RSE approached M81 to help refresh the brand identity that had been established by Clayton. The goal was to signal a change in the firm and bring new energy to the website experience.
The Symbol
This logo symbol unites the identities of two partners in a law firm with the strength of the Epa, a West African symbol embodying the ongoing struggle for freedom and justice. The design balances tradition and modernity, reflecting the firm’s shared values, collaborative foundation, and unwavering commitment to advocacy and fairness.
