Axxia Appraisal Group
Where there’s a will, there’s a way
DELIVERABLES
• Brand Strategy / Logo / Brand Identity
• Web Design / Web Development
• Business Cards / Letterhead
AXXIA is derived from the Greek word “AΞΙΑ”, which means “Value”. As an appraisal and consulting firm, their business is valuing client’s commercial real estate assets. Therefore, the term value was not only the basis for the brand identity but also the key messaging.
The goal for AXXIA was to not have this brand and website look like every other commercial real estate & appraisal company out there (ie. stuffy stock images and photos of building skylines). We wanted certain level of cool and some serious sophistication. Envision an elegant architectural editorial publication.
The main logo and icon were formed out of a crossed symbol created by overlapping an A (for AXXIA) and a V (for Value). The meaning of the mark apparently stands for “where there’s a will there’s a way. Everything from the colour palette to the portraits to the website was all inspired by this sentiment.
M81 Creative worked alongside partner agency The Creative Collective to deliver the AXXIA brand strategy, brand identity and website. The Creative Collective also worked with AXXIA to develop the company’s go-to-market strategy, content marketing and brand photography.
